Frozen 2 : TGV INOUÏ ready to go Into the unknown

An image of a TGV train traveling through a train station.

To celebrate the release on November 20th of the sequel of the internation hit Frozen, the Walt Disney Company and SNCF have teamed up again.

A TGV train adorned with scenes and characters from the beloved frozen fairy tale "La Reine des Neiges.
crédit photo: @cbtgvsteeve (Twitter)

Anna, Elsa, Olaf and Sven are getting onboard to travel through France! After teaming up for the theatrical release of Toy Story 4, they are at it again with Frozen 2, through digital terminals, Wifi connection pages and the rest of TGV INOUI’s digital infrastructure, all of which will proudly sport the movie’s visual elements. A new physical and digital campaign should also be launched in the upcoming days to promote this collaboration.

A TGV passenger train parked at a station.
crédit photo: @cbtgvsteeve (Twitter)

Last sunday, the first train sporting Frozen 2’s colors has been on the french rails, between Parins and Bordeaux. During Christmas french holidays, the SNCF agents will be offering to kids and their families some goodies and more surprises themed to the movie’s heroes.

A bus with a picture of a reindeer on it, decorated with the theme of "reindeer" or "winter".
crédit photo: @cbtgvsteeve (Twitter)

This collaboration’s goal is to continue the cinematographic experience of the movie through a punchy and immersive campaign for Disney, on SNCF’s side, the audience fits perfectly their target of families going into chritmas holidays. SNCF and TWDC are pleased to be able to put their common values at the service of travel experience and family entertainment.

A woman in a blue jacket standing in front of a TGV train.

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Mordu de nouvelles technologies, Sébastien s’est joint à l’aventure DLPReport amenant dans ses cartons son background technique. Il essaie autant que possible d’apporter les moyens nécessaires afin de faciliter la vie quotidienne de l’équipe. Ce qu’il préfère faire lorsqu’il est à Disneyland Paris? Déambuler dans toutes les allées des parcs et bien sûr ne pas manquer Mickey et le Magicien!
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